LOCAL CTV AGENCY VS. NATIONAL
Beat a national agency's CTV plan with 30% less budget.
THE CHALLENGE
- ×Client was considering switching to a large national agency promising "scale and efficiency"
- ×National agency proposed a $60K/month CTV buy with "premium audiences"
- ×Local agency had only $42K/month to work with—30% less budget
- ×No way to prove their targeting was actually better
- ×Client needed hard numbers, not promises
THE APPROACH
We ran every segment through Govern before a single dollar was spent.
- →Audited the national agency's proposed segment list—52 segments total
- →Govern flagged 39 segments as waste: bot-heavy, out-of-market, or MFA inventory
- →Cut the garbage BEFORE bidding, not after
- →Reallocated spend to 13 verified, high-intent segments
- →Generated Trace receipts with coverage report and contribution accounting
THE VERDICT
Client renewed contract AND expanded scope. The local agency now uses Precise across all accounts.
* Typical result based on audits; individual results vary. Coverage and method version included in every receipt.
TRACE RECEIPT
COVERAGE REPORT
METHOD VERSION
Shapley-based contribution decomposition. Reproducible methodology with tamper-evident receipt fingerprint.
Receipt fingerprint included. Tamper-evident and auditable.
"We walked into the pitch with receipts. Literally. The Trace report showed exactly where every dollar went. The national agency had nothing but projections."— ACCOUNT DIRECTOR, LOCAL CTV AGENCY
YOUR CAMPAIGN COULD BE NEXT
Request a forensic audit to see what waste we can eliminate.
Precise does not accept rebates, rev-share, or compensation for steering spend to any DSP, SSP, or data provider. We provide policy dials + receipts; agencies and brands decide whether to execute recommendations.