Sample Trace Receipt
This is what you get: an audit-grade receipt showing segment-level contribution analysis.
Claim boundaries: Contribution accounting from logs; not causal incrementality without holdouts. Results vary by campaign.
CAMPAIGN SUMMARY
COVERAGE REPORT
of impressions analyzed
of spend accounted for
of segments identified
METHODOLOGY
TraceScore v2.1.3Contribution scores calculated using Shapley-based decomposition. Method version locked at time of analysis for reproducibility.
Methodology (technical) →
Shapley Values: Each segment's marginal contribution calculated via exact Shapley values using a deterministic model, not sampling approximation.
Reproducibility: Same inputs + same method version = same outputs. Coverage percentages disclosed so you know what we analyzed.
Limitations: This is contribution accounting from log data, not causal incrementality. Causal claims require holdout experiments.
ACTION QUEUE SUMMARY
SEGMENT DETAIL (SAMPLE)
| Segment | CPM | Contribution | Action |
|---|---|---|---|
| In-Market Auto Buyers | $0.08 | +2.3% | KEEP |
| Adults 25-54 | $0.02 | +0.8% | KEEP |
| Regional DMA Match | $0.04 | +1.1% | KEEP |
| High-Income HHs | $0.06 | +0.9% | KEEP |
| Truck Intenders | $0.10 | +1.8% | KEEP |
| Luxury Lifestyle | $0.12 | -0.1% | CUT |
| Pet Owners | $0.08 | +0.0% | CUT |
| Yacht Enthusiasts | $0.22 | -0.3% | CUT |
| Travel Intenders | $0.15 | +0.1% | CUT |
| Wine Connoisseurs | $0.14 | -0.2% | CUT |
+ 42 more segments analyzed. Full report available in dashboard.
SAVINGS OPPORTUNITY
per month
if recommendations applied
potential savings
What This Receipt Tells You
Coverage Metrics
We disclose exactly what percentage of your campaign we analyzed. No black boxes. If we only see 70% of impressions, we tell you.
Coverage varies by DSP integration depth.
Contribution Analysis
Each segment gets a contribution score based on Shapley values. Positive means it helped. Negative means it hurt.
Method version locked for reproducibility.
Action Queue
KEEP/CAP/TEST/CUT recommendations. Audit mode shows what to do. Enforcement mode (where supported) applies it.
You control which recommendations to apply.
Savings Estimate
Calculated based on identified low/negative contribution segments. Actual results vary based on implementation.
Typical range: 29-41% efficiency gain.
Why This Receipt Is Verifiable
Every Trace Receipt is tamper-evident: any change to the data produces a different fingerprint, making alterations detectable.
RECEIPT FINGERPRINT
The fingerprint at the bottom of every receipt is a compact representation of all receipt contents. Same data = same fingerprint. Every time.
Change one number and the fingerprint changes completely.
IMMUTABLE RECORD
Fingerprints are registered in an append-only record at time of issuance. Receipts can't be backdated or selectively deleted.
The audit trail is built into the format.
CONFIDENTIAL VERIFIABILITY
Full receipt details stay private. You can share verification proofs without revealing the underlying segment data.
Prove claims without exposing competitive intelligence.
Precise does not accept rebates, rev-share, or compensation for steering spend to any DSP, SSP, or data provider. We provide policy dials + receipts; agencies and brands decide whether to execute recommendations.
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