Prove best execution by pocket. With receipts.
No rebates. No rev-share. No steering compensation.
National plans paint with a broad brush:
- •40–70 segments (most auto-appended)
- •Same targeting from New York to rural Ohio
- •"Trust us" reporting
Precise for local micro-markets: prove best execution by pocket.
We split every campaign into hundreds to thousands of micro-markets by ZIP code and micro-demographic cohorts
Every micro-market gets its own segment filter and budget allocation
Typical audits reveal 35–47% of data premium spend has low/zero contribution
Only proven segments remain — each receipt-backed with its contribution score
Result in live local campaigns:
- •Local often outperforms national by double-digit efficiency gains
- •One-slide Trace Receipt proves it
Results vary by market, data quality, and campaign structure.
That receipt is how local teams are pulling budget from national desks — right now.
Run your free local audit.
See your own micro-market numbers in 48 hours.
Multi-DSP Performance by Micro-Market
Example: MadHive can outperform in certain micro-markets. Precise proves where it wins—and where it doesn't—so agencies can route budgets with receipts.
| Micro-Market | MadHive | DSP B | DSP C | Action |
|---|---|---|---|---|
| Columbus DMA | 1.42x | 0.87x | 0.91x | SHIFT → |
| Cleveland DMA | 0.94x | 1.21x | 0.88x | TEST |
| Cincinnati DMA | 0.78x | 0.82x | 1.15x | CAP |
Precise can recommend against any platform (including MadHive). No routing compensation.
Actual Dollar Contribution by Segment
Receipt ID: TR-2025-12-0847 • Method: v2.1.3
Run Your Free Local Audit
See your own micro-market numbers in 48 hours. No sales call unless you ask.