Objections Guide 15 Rebuttals
Common objections with answers, proof artifacts, and trap questions to flip the conversation.
Quick Reference: Top 5 Rebuttals
#1 Correlation vs Causation
Governance doesn't require perfect causality to remove obvious non-working premiums.
→ "Show me how you prove segment-level incrementality at scale without holdouts."
#2 DSP Already Optimizes
Optimization isn't governance. DSPs can optimize; they can't independently prove value.
→ "Can you export a segment-level BoM tied to outcomes and costs?"
#6 Already Use DV/IAS
They verify delivery quality. Precise verifies economic quality — did premiums contribute?
→ "Which tool tells you which segment fees to stop paying?"
#11 Are You a Bidder?
Pure independence. We provide dials + receipts; agency decides and executes.
→ "If we were a bidder, how would we remain neutral across DSPs?"
Need More Context?
These objections are extracted from our full strategic dossier. For deeper methodology questions, see the Answer Pack.